2017 has come to a close and the New Year will begin. I thought I would leave you with next year’s color trends! Have you ever wondered where interior design, fashion and furniture trends come from? How do they actually originate? Is it a celebrity wearing a certain garment or the Hollywood glitz and glam that sets the trend? Alas, it's actually more involved than that (thank goodness, right?).
Trend forecasting might be the coolest profession ever! It’s a group of talented creatives that come together to communicate brand concepts and set future trends. These filter through all of the creative industries and become the standard of what style, color and vibe to create that year.
Remember the movie the "Devil Wears Prada" where Meryl Streep gives the speech about how fashion (particularly color) is more or less determined by her firm’s magazine and then over a few months trickles down into department stores? The same is true for trend forecasting.
Though I'm highlighting trend forecasting as it is related to creative fields, make no mistake, finance, tech and even marketing agencies use this same strategy. So how does this apply to you and me? Well, Pantone Inc, is the U.S. standardized color matching system, and they are the color scientists. Thousands of bloggers, fashion designers, paint companies, textiles manufacturers and more use their inspirations and color codes to drive their new designs.
Pantone has just released their 2018 color of the year. Yup, you guessed it- Ultra Violet!
Not my all time fav if I’m being honest. However, this slightly deeper purple paint color is quite beautiful. Apply the ultra violet color in accents such as throw pillows, blankets, or even artwork. Be on the lookout, you might just see this color pop up in all kinds of random places: newstands, candy, signage, or kid’s clothing.
Now you know just how one color can explode and turn into the new rage. It does have a beginning, but it's trend forecasters, advertisers and consumers like you and me that embrace the new color standard and filter it into our daily lives. Now embrace this “Barney” color and enjoy your New Year, hah!
See you in 2018,